What if I already have an agency or in-house person doing this?
Most dealers we sign already have an agency. We're not a replacement for "an agency" in the abstract — we're a replacement for the patchwork of three or four under-performers each doing one slice. If your current setup is hitting your numbers, don't switch. If it's not, the audit on the demo call will show you exactly where the leaks are.
Why does this cost more than my current setup?
It probably doesn't. Most $1-5M dealers we audit are paying $4-8K/mo across three or four vendors (ad agency, SEO firm, content writer, dashboard tool, sometimes a call-tracking app). Standard tier consolidates all of it under one team for $4,997/mo. The cost is roughly the same — the accountability finally has one address.
What's the $4-7K/mo ad spend on top of the retainer for?
That's the budget you fund directly to Meta and Google so we can run the campaigns that book your water tests. Realistic 2026 cost-per-installed-customer in this category is $550-850, which means hitting 30 booked tests in 90 days requires roughly 150-250 leads at $4-7K/mo. You're already paying this — most dealers just don't know how much because it's spread across three different vendor invoices.
I'm a Culligan / RainSoft / Kinetico franchisee. Does this work?
Yes, with one rule: we don't violate your franchise marketing agreement. If your franchisor mandates specific ad copy, brand assets, or local-page templates, we work within those rails. Most franchisees still have meaningful flexibility around paid ads, GBP optimization, and local SEO. We'll review your franchise marketing playbook on the demo call and tell you exactly what we can and can't run.
How fast do I see results?
Days 1-14 are setup. Days 15-30 are calibration — we're spending and learning. Most dealers see their first booked water tests by day 21-30. By day 60-75, the system is running at the volume promised in your tier. By day 90, we've either hit 30 booked tests (guarantee met) or month 4 is on us. No magic, no overnight wins.
What's the contract look like? Can I cancel?
Month-to-month after the first 90 days (the guarantee window). Cancel any time after with 30 days notice. Annual prepay locks pricing for 12 months and saves you up to $16K, but it's not required. We don't lock dealers in — we just deliver.
